Cultural Heritage is one other fundamental field of action for Promo PA. We tried to use technology, innovation, to develop new public and private initiatives and to promote our territories and their heritage.
Since 2005, Promo PA yearly organizes LuBeC – Lucca Beni Culturali (Lucca Cultural Heritage).
Every October, LuBeC becomes a crossroad between heritage, technology and tourism, a meeting point for anyone thinking that creative and cultural industries are a real development engine for our country and for EU.
A huge patrimony that waits only to be exploited by new ways of using ICT, innovative criteria and tools. LuBeC is a matchmaking place for PA, SMEs, profit, no profit, and everyone involved or interested.